London's St Paul Cathedral is one of the capital's most iconic buildings. Designed by Sir Christopher Wren in the late 17th century, the cathedral was a symbol of resilience during the Blitz and is known today as 'The People's Cathedral'. It is both a magnet for visitors as well as a working, vibrant church.
The cathedral now has a new visual identity, courtesy of Pentagram, led by Domenic Lippa. The new look centres around the St Paul's wordmark. This was created thanks to a deep dive into the cathedral's history, drawing on letter engravings and carvings throughout the building and in the Crypt (and is an excellent example of how to build on a brand's heritage).
