
Alex Daly is the founder of Daly – a marketing and communications agency with a refreshing twist on the PR playbook. Throughout her career Alex has worked in editorial, documentary filmmaking and crowdfunding, leading her to create groundbreaking campaigns for a diverse range of clients from MIT Media Lab inventors to musical sensations TLC.
After becoming a member of the Forbes 30 Under 30 class of 2016, Alex's published her first book The Crowdsourceress – a definitive guide to impactful campaigning. As part of our Day in the Life series, I caught up with Alex to discuss inclusivity in the industry and the importance of taking a "holistic and niche" approach to PR.