Since its conception in 1939, the Guggenheim Museum has grown to become a global cultural brand, evolving with an increasing need for a strong unified visual identity. Aligning its historic vision and creative values across its four locations, the Guggenheim has unveiled a powerful new brand celebrating its enduring heritage with a refined contemporary flair.
The best rebrands are a celebration of a brand's identity and Guggenheim's new visuals are no different, spotlighting a unique global brand built upon artistic and architectural brilliance. With an authoritative new logo, refined typography and a unified brand voice, the Guggenheim has been re-energised as a creative space for all with contemporary culture at its core.
