The Latest Breaking News from Alexandru Costin

Adobe puts AI in the palm of your hand with new Firefly smartphone app

AI on the go: Adobe launches Firefly app and partners with more third-party AI models to boost Firefly’s generative performance

Digital Camera World · Jun 17, 2025

‘It's like magic and everything just works’: We spoke to Adobe’s AI maestro to find out what’s new with Firefly and how it levels up creativity for all

We chatted with Alexandru Costin about the new innovations coming to Firefly

TechRadar · Apr 26, 2025

"Everything we do is to benefit creativity" – love it or hate it, Adobe has a bold vision for AI and creative tools

Adobe's Alexandru Costin explains Adobe's balancing act.

Creative Bloq · Apr 24, 2025

Adobe's Project Concept AI is a secret game-changer, and here's why

Alexandru Costin reveals why it's more impressive than you'd imagine.

Creative Bloq · Oct 21, 2024

Adobe Firefly is doing generative AI differently and it may even be good for you

The secrets of Adobe Firefly, and what’s next in Photoshop’s generative AI quest.

TechRadar · Jan 17, 2024

Executives from Workday, Snowflake, Adobe, and Credo AI share the top strategies for success—and the mistakes to avoid—when integrating AI into your business

There’s no executive playbook for integrating AI into your company, but those who have had the most success have avoided some common pitfalls.

Fortune · Dec 13, 2023