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Fortune
Fortune
Kylie Robison

Executives from Workday, Snowflake, Adobe, and Credo AI share the top strategies for success—and the mistakes to avoid—when integrating AI into your business

A panel of executives (Credit: Duy Ho/FORTUNE)

As corporate boardrooms across the globe get swept up in AI mania, executives are feeling the pressure to integrate artificial intelligence into the structure of their companies. And while there are ample stockpiles of buzzwords and slick demos for them to turn to, these leaders are largely navigating uncharted territory without a playbook for how to press forward.

In a wide-ranging conversation at the Fortune Brainstorm AI conference on Tuesday, executives from several pioneering AI companies shared their insights about implementing AI, along with guidance on feasible objectives and successful strategies. Perhaps just as important, the executives—from Adobe, Workday, Credo AI, and Snowflake—discussed some of the most frequent mistakes they’ve witnessed among companies scrambling to bring AI into their organizations.

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