Get all your news in one place.
100's of premium titles.
One app.
Start reading
Creative Bloq
Creative Bloq
Technology
Ian Dean

"Everything we do is to benefit creativity" – love it or hate it, Adobe has a bold vision for AI and creative tools

Adone MAX London; illustration of faces made in AI.

Today at Adobe MAX London I'll get to see and hear just what is coming to Photoshop, Illustrator, Fresco and other digital art software but the through-line linking everything is more AI. Love it or hate it, Adobe isn't holding back on its push for these new integrated tools

At the forefront of this move to more AI is Adobe’s Firefly web app and gen AI model, a suite of generative AI tools designed to streamline ideation, enhance content creation, and push the boundaries of creative production.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.