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Steve Clark

‘It's like magic and everything just works’: We spoke to Adobe’s AI maestro to find out what’s new with Firefly and how it levels up creativity for all

Adobe Alexandru Costin Adobe Express
David Wadhwani (President, Digital Media Business) at Adobe Max London announcing new AI integrations with Firefly.
(Image credit: Adobe)

Alexandru Costin is Vice President, Generative AI and Sensei at Adobe.

There was no getting away from Firefly at this year’s Adobe Max London. Already infused across the Creative Cloud suite, the AI image and video generator has been massively upgraded with new tools and features.

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