Adobe's Project Concept AI platform could be a game-changer for artists and designers, and no-one is really talking about it. While I was at Adobe MAX 2024 many other announcements grabbed the headlines, such as the new Adobe Sneaks I saw first-hand and the new AI tool for Illustrator that can turn any image into a vector. But Project Concept could quietly be revolutionising how art is made.
To date we've seen how Adobe has developed AI in Firefly at arm's length, then merged the best-use AI tools into Photoshop, Illustrator and Premiere Pro when the time is right, and when they make sense. But outside of the browser-based AI in Firefly, Adobe has yet to develop a pure AI platform for new artists who have embraced generative AI. That is until it revealed Project Concept at Adobe MAX 2024.
