Adobe has been one of the biggest creative brands to embrace the potential of generative AI with Adobe Firefly, and in doing so has divided the creator community.
But Adobe's approach to including AI features in Photoshop and other software has been nuanced, and it's been done in tandem with clear initiatives designed to protect artists and copyrights. The idea is to add creator-first AI tools to its software, as well as develop new AI-first tools, like Adobe Project Concept AI while setting up tools to protect ownership.
