The Museum of Narratives (MoN) is housed in a very special building in Tokyo that looks like a spiral. It has modern sustainable architecture and is made of traditional wood, recycled materials and native Japanese vegetation. It was recently selected by the UNESCO-backed Prix Versailles as one of the World's Most Beautiful Museums.
Evidently, it needed a name and an identity to match, which is where Pentagram came in. The museum was founded on the belief that culture is something living, evolving and which should be shared, something to participate in, and like the best rebrands, the brand strategy, name, verbal identity and visual system were all formed around this central premise.
