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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Pentagram’s latest visual identity uses an ingenious natural photography technique

Cyanotype images of plant cuttings .

Not-for-profit organisation Grow to Know has launched a stunning new visual identity, using the beauty of nature to "sew the seeds of change". What began as a guerilla gardening movement following the devastating fallout of London's Grenfell Tower fire, has blossomed into a powerful initiative centred around community, culture and meaningful action.

Creating impactful branding is much more than empty copy and 'safe' design – it's thoughtful, evocative and purposeful. Grow to Know's new visual identity is a testament to the power of minimalist organic design, making a bold statement to captivate audiences.

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