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The Latest Breaking News from Ogilvy

The brutal math behind Gen Z's lonely weekends: $15 drinks are driving a generational 'spending hangover'

It’s a “high intent, low budget” generation, the Harris Poll’s Libby Rodney told Fortune. "We call it placing financial regret over FOMO."

Fortune

WPP to sell assets and cut jobs in radical shake-up to counter AI threat

Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028

The Guardian - UK

Lindsey Vonn's big crash is the moment millennial nostalgia hit its limit—and symbolizes a broader reality of moving goalposts

The Olympic great is making people weirdly, even unfairly angry. Ogilvy's Reid Litman sees a rare combination of "excellence and scars."

Fortune

From analysis to the latest developments in health,
read the most diverse news in one place.

The gig economy is growing three times faster than the traditional workforce, and Gen Z is leading the charge. Here’s how employers can fight back and keep their talent from going rogue

The youngest population of workers want more control over their career trajectory.

Fortune

South Africa tourism board creates pinhole camera from local materials so you can see the country through the eyes of its people

Netherlands based advertising agency Ogilvy has worked with South African photographers to create the camera and showcase the country

Digital Camera World

‘I woke up and found myself famous’: Rory Sutherland on his TikTok success

Advertising executive, 58, shares old-school tricks of the marketing trade, enjoyed by millions of viewers

The Guardian - UK

Abby Auerbach, TVB Executive VP/Chief Communications Officer, Sets Retirement

Ad exec joined the stations trade association back in 2000, steps down end of the year

Broadcasting & Cable

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I love the simplicity of these powerful breast cancer awareness ads

This supermarket encourages you to #TouchYourBreasts.

Creative Bloq

Er, what just happened to the Coca-Cola logo?

Few brands could pull off this campaign.

Creative Bloq

The best adverts of the 1960s

From witty copy to whimsical imagery, the sixties was a transformative time time for advertising

Creative Bloq

"It's a very big deal to live outside of your own accent," shares Ogilvy's CCO

How Ogilvy's chief creative officer, André 'Dede' Laurentino, thinks living abroad affects creativity.

Creative Bloq

"Trust takes a long time to arrive", Ogilvy UK's CCO explains how to create award-winning ads

André Laurentino, known as Dede, reveals what it's like to be chief creative officer at one of the world's leading agencies.

Creative Bloq

Samsung's new billboards are utterly illegible (unless you have a Galaxy S23 Ultra, that is)

It's time for that 100x zoom to shine.

Creative Bloq

43 of the best print ads ever

Some of the most memorable, funny, clever and impactful print ads of all time

Creative Bloq

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The Guardian - US

They’re lobbying for Ukraine pro bono – and making millions from arms firms

Some of Washington’s most powerful lobbyists are providing their services to Ukraine for free, but they also have financial incentives for aiding the country

Dynamite News

Know more about Devika Bulchandani: New global CEO of Ogilvy

Devika Bulchandani is a champion of creativity who brings passion, purpose, and an uncompromising focus on generating impact to everything she does. Read an exclusive story on Dynamite News:

Daily Record

Sainsbury's to launch nationwide campaign to help customers during cost of living crisis

The supermarket giant teamed up with advertising firm Ogilvy UK to create a light-hearted 30 second advert.

Businessweek

The Rise of the LinkedIn B2B Influencer

Companies are discovering that experts in their fields can help them sell to other enterprises, like the consumer brand stars of TikTok.

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news in one place.

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Evening Standard

WPP posts positive results but not ‘naïve’ on impending recession

Revenues at the advertising network that houses Ogilvy and Grey jumped 10.2% to £6.75 billion in first half of year

The Guardian - UK

Embrace your inner creative: A masterclass with Mick Mahoney and Kev Chesters

Rediscover your creativity in this practical masterclass with industry leaders who will help you to think differently and start generating new ideas

People

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read the most diverse news in one place.

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