Sainsbury's has launched a nationwide advertising campaign to help teach customers the importance of shopping smartly during the cost of living crisis.
The supermarket giant teamed up with advertising firm Ogilvy UK to create a light-hearted 30 second advert that promotes how its Smartshop app can save them money.
It comes as shoppers across the country have been hit with soaring costs at the supermarket, due to the rising rate of inflation which has reached its highest level since 2008. The latest figures from the British Retail Consortium (BTC) has revealed that customers have witnessed a 9.3% in food inflation during the month of August.
