South Africa tourism board creates pinhole camera from local materials so you can see the country through the eyes of its people

The South Africam .

Advertising agency Oglivy has teamed up with the South African Tourism board to create a specially developed camera made entirely from materials from the country and decorated with traditional art.

The ‘Live South Africa’ campaign is aimed at attracting tourists from the Netherlands, Belgium, and Sweden to South Africa, and features beautiful images and videos of locals sharing their unique stories.