Breast cancer is an uncomfortable topic that many of us would like to avoid, but the reality is that raising awareness is crucial to saving lives. Bolivian supermarket Ketal is flipping the script on clinical awareness ads by adding a fruity twist, inviting customers to get as familiar with their skin as they do with everyday produce.
The #TouchYourBreasts campaign is an intimate balance of clever design and informative messaging, empowering shoppers to spot the signs of breast cancer on time. Unlike grand-scale OOH campaigns, print ads have the unique ability to speak to audiences on a more personal level, and Ketal's ads are a shining example of how simple graphics and candid copy can be a powerful marketing tool.
