André 'Dede' Laurentino is a Brazilian-born creative working as Ogilvy's chief creative officer in London. I caught up with him recently to talk about his career trajectory and what makes a good advert, but our conversation also touched upon the fascinating subject of what it's like to live abroad and speak another language, and how that affects creativity.
Aside from Laurentino's agency work, he writes and draws, and has created short stories and a novel. He's also written TV series for Brazil's main network and had a column in O Estado de S. Paulo for a decade. I asked him more about his early career...
