One of the most important qualities of any billboard design is arguably legibility. With print ads often viewed at speed – or even from inside a vehicle – information needs to come across quickly and effectively. But Samsung has cleverly turned the idea on its head in the latest ads for its S23 Ultra.
Featuring a 100x zoom, the S23 Ultra is one of the best camera phones around – and you'll need it in order to read the (literal) small print on Samsung's new billboards. (Looking for inspiration? Check out the best billboard ads of all time.)
