Creativity isn’t a job title – nor is it about being an artist. It’s not even about the ability to draw (despite what you may have learned at school). At its core, creativity is a technique – a way of looking at your surroundings, no matter your professional field or personal interests.
Creativity can be found in every industry, in every walk of life. Scientific breakthroughs, hard-won pitches and advances in professional relationships don’t simply happen: they are the result of creativity.
We’re all born with creativity, and yet society, the workplace and education teach us to think and act in ways that can limit our creative thinking. In this masterclass with Ogilvy’s former chief creative officer, Mick Mahoney, and Ogilvy’s former chief strategy officer Kev Chesters, you will reconnect with that innate skill and learn how you can hone it to utilise in every aspect of your life.
It doesn’t matter who you are, how old you are, or what you do for a living, you will discover a capability for creativity that you didn’t know you had. Mick and Kev will take you through the nine key behaviours that will help you to embrace this creativity, as well as the sociological and biological reasons they’ve been inhibited. You will complete this masterclass with the tools and knowledge to push through those inhibitions with confidence, clarity and – of course – creativity.
This course is for …
Anyone and everyone!
Those who want to learn how to think in new and original ways
Course content
The nine behaviours that will enhance your creativity
The sociological and biological inhibitions
How to overcome those inhibitions
Applying the behaviours practically to your day
Q&A
Tutor profile
Mick Mahoney has been the chief creative officer of three of the UK’s largest advertising agencies. He is now creative partner and co-owner of Harbour, a brand communications consultancy. He is one of the most awarded advertisin creatives of his generation; his awards include the prestigious Cannes and One Show Grand Prix. Mick is the co-author of the bestselling book, The Creative Nudge. He is also a keynote speaker on creativity and innovation, and guest lectures on several advertising degree courses. He is a fellow of the Royal Society of Arts (FRSA).
Kev Chesters has held strategy leadership roles in three of the UK’s leading advertising agencies, as well as client-side at BT. He is now the strategy partner and co-owner of Harbour, a brand communications consultancy. He is a prolific industry commentator and contributor to numerous industry and business titles. Kev is a member of the APG Committee and judges at both Effie and APG Effectiveness Awarfs He is the co-author of the bestselling book, The Creative Nudge, and is a visiting lecturer in creativity at three UK universities. He is also a corporate trainer for domestic and international clients.
Details
Date: Friday 30 September 2022
Time: 2pm-5pm BST
Price: £129 (plus £6.48 booking fee)
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
6pm BST | 7pm CEST | 6am PDT | 9am EDT
You will be sent a link to the webinar 24 hours and 2 hours before the start time of 6pm (BST)
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Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.
