Get all your news in one place.
100's of premium titles.
One app.
Start reading
Creative Bloq
Creative Bloq
Technology
Rosie Hilder

"Trust takes a long time to arrive", Ogilvy UK's CCO explains how to create award-winning ads

Headshot of Dede Laurentino.

André Laurentino, known as Dede, is Ogilvy UK's chief creative officer (CCO). Born in Brazil, he travelled to the UK aged 16 while working as an English teacher and found himself hooked on the British adverts he came across while studying the language. He went back home with a new ambition: to work in advertising.

And he's done just that, working his way up the ladder, and winning reams of creative awards along the way. Some of the most famous campaigns he's worked on include Audi, adidas, Visa, Volkswagen, Nissan and more.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.