Coca-Cola has been breaking all the rules of logo design recently. First it was embracing hand-drawn Coca-Cola logo variations around the world in the fund free-for-all that is its heart-warmingly inclusive 'Every Coca-Cola is Welcome' campaign. Now it's defacing its logo itself in an eye-catching series of billboard ads.
Has a rogue rookie member of the marketing team been taking liberties with the brand manual. Nope. There's a good reason for the madness, but it's not something that every brand could get away with.
