The Latest Breaking News from Oatly

Don't let your brand name hold you back

The dos and don'ts of naming a brand.

Creative Bloq · Jun 17

How Australia and NZ rules on plant milks differ from overseas, where cows make the only ‘milk’

Last month, the United Kingdom’s Supreme Court determined that plant-based drink maker Oatly could not trademark the phrase “Post Milk Generation” – effectively banning the use of the word “milk” on their cartons.

The Conversation · Mar 5

Oat-based products cannot be trademarked as ‘milk’, Supreme Court rules

The Swedish company had been in a legal battle with Dairy UK, the trade association for the UK dairy industry.

Evening Standard · Feb 11

Oat milk rises to top as Britain’s preferred plant-based drink

UK brands are finding ever-inventive ways to quench consumers’ thirst for non-dairy alternatives

The Guardian - UK · Apr 19, 2025

Oatly was a pioneer in the world of oat-based dairy challengers. As milk makes a comeback, it has to prove its drinks are more than a fad

Oatly was valued at $2 billion when it went public in 2021. A lot has since changed within the company—and the entire dairy vs. non-dairy landscape.

Fortune · Apr 2, 2025

Nespresso collabs with Oatly on coffee blend that pairs perfectly with oat milk

This couldn't have come sooner

T3 · Jan 28, 2025

Sometimes, vegan cheese tastes better

Plonts, a new plant-based cheese, is taking an irreverent approach to swaying consumers

Salon · Sep 25, 2024

AJ Odudu on her year of success: 'I've worked hard for everything I've achieved'

EXCLUSIVE The TV presenter reflects on a busy year including Celebrity Big Brother and British Vogue as she teases what’s to come

Evening Standard · Aug 10, 2024

Where did it all go so wrong for oat milk?

Once the alt-milk that could do no wrong, a flurry of reports have led to growing health concerns about oat milk. Emma Loffhagen examines its demise

Evening Standard · Apr 9, 2024

We need to talk about Ryanair's social media

"Silence, brand."

Creative Bloq · Feb 24, 2024