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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Oatly banned from using word ‘milk’ to market plant-based products in UK

Oatly products on the shelves in a store in New York.
Oatly products in a US store. Photograph: Andrew Kelly/Reuters

The Swedish-based drinks manufacturer Oatly has been banned from using the word “milk” to market its plant-based products, after a ruling by the UK supreme court.

The alt-milk manufacturer has been in a long-running legal battle with the trade association Dairy UK after Oatly trademarked phrases associated with the dairy sector.

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