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Fortune
Fortune
Prarthana Prakash

Oatly was a pioneer in the world of oat-based dairy challengers. As milk makes a comeback, it has to prove its drinks are more than a fad

Oatly CEO Jean-Christophe Flatin and COO, Daniel Ordonez (Credit: Courtesy of Oatly)

When the world was still reeling from the pandemic in 2021, Oatly kicked off its public listing on the Nasdaq. The Swedish-bred company’s shares rose 20% on debut—it felt there was no stopping it from conquering the plant-based drink revolution. 

That moment was long in the making: Oatly was born in 1994 in traditionally dairy-loving Sweden when food chemistry professor Rickard Öste and his brother Björn Öste joined forces to bring an oat-based milk alternative to life. The first products hit stores six years later.

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