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The Latest Breaking News from Pepsi

The Seven Highest Paid Soccer Players in the World—Ranked

The highest-paid soccer players in the world earn truly eye-watering amounts of money.

Sports Illustrated

Varun Beverages, PepsiCo India extend bottling pact till 2049, gets wider business freedom

Varun Beverages Ltd. has extended its exclusive bottling and trademark license agreement with PepsiCo Inc. in India until April 30, 2049, replacing the previous term ending in 2039. The revised agreement also removes a key restriction, allowing VBL to pursue businesses outside of PepsiCo operations, signaling a deepening strategic partnership.

The Economic Times

From High-Yield to High-Growth: 3 Stocks Boosting Dividends

From high yields to high dividend growth, massive names across consumer staples, semiconductors, and energy are lifting their dividends.

MarketBeat

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read the most diverse news in one place.

The good, the bad and the AI of World Cup 2026 adverts

From Messi and Timothee Chalamet to an AI David Beckham, who wins the battle of the World Cup ads?

Creative Bloq

Harper Beckham's beauty brand suffers major setback

Sir David and Victoria Beckham's daughter Harper, 14, has been dealt a blow in her bid to build a beauty brand after her application to trademark the name Hiku By Harper was rejected in the US.

BANG Premier

Victoria blasts Brooklyn's 'Brand Beckham' claims and insists 'I'm not a pushy parent'

Brooklyn Beckham accused his family of being ‘performative’ and valuing ‘public promotion above all else’

Evening Standard

Victoria Beckham insists 'Brand Beckham' happened organically after Brooklyn's explosive claims

Victoria Beckham has opened up on "Brand Beckham" and her parenting style months after son Brooklyn's explosive statement.

BANG Premier

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Pepsi sees earnings bump after company adds more snacks

PepsiCo began cutting prices last spring to win back customers exasperated by years of price hikes

The Independent UK

Why Rolex has discontinued a popular watch model after 12 years

IN FULL

The Independent UK

Rolex just discontinued one of its most famous watches after 12-year run

The watch was selling for up to $53,000 when it was discontinued

The Independent UK

Sponsorship revenue for Uefa’s club competitions set to break €1bn barrier

Uefa are close to finalising two global sponsorship deals for their club competitions with revenue set to soar to more than €1bn (£870m)

The Guardian - UK

Some Rolex owners could get a free wad of cash – here's why

An iconic model has been discontinued, which is certain to make prices skyrocket.

This TikTok sensation sold her startup for $2 billion. Now Pepsi is letting 'Poppi be Poppi'

When Poppi started running TV spots, Ellsworth said the goal was to stand out as much as possible, doing the opposite of what’s expected.

Fortune

Watches and Wonders 2026: T3 watch experts give their predictions on what we’ll see at the event

From Rolex discontinuations to square dials, here’s what we want to see at Watches and Wonders 2026

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The Times of India

Pepsi withdraws from Wireless Festival sponsorship after Kanye West backlash

Pepsi and Diageo have withdrawn sponsorship of the Wireless Festival following backlash over Kanye West's headline act. Critics cite his past antisemitic remarks, prompting calls from politicians to bar his UK entry. The controversy highlights debates on accountability and platforming in cultural events, with West's performance now uncertain.

BANG Premier

Wireless Festival boss Melvin Benn claims Pepsi approved Kanye West booking before boycott

Melvin Benn has claimed drinks company Pepsi actually "signed off" on the controversial headliner for Wireless.

Fortune

Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it

Frito-Lay’s pandemic-era price hikes cost PepsiCo $50 billion in market value.

International Business Times UK

Is Kanye West Banned From Performing in UK? Boss's Defiant Defence as Five Major Sponsors Pull Out

Kanye West will keep his headline slot at London's Wireless Festival despite backlash and sponsor withdrawals, with Festival Republic defending the decision.

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Bored Panda

Kanye West Breaks Silence On Wireless Festival Fallout As David Schwimmer Slams Rapper And Sponsors Pull Out

Kanye West’s show of remorse came after politicians and stars like David Schwimmer slammed the UK festival’s organizers for choosing him to headline.

The Independent UK

Government considering whether Kanye West should enter UK after antisemitic comments

Presale tickets for Wireless Festival are released at 12pm on Tuesday

Euronews

Kanye West backlash escalates in UK as festival organiser defends booking - West issues statement

Wireless Festival organiser has defended the booking of Kanye 'Ye' West for this summer’s headline slot, while more sponsors drop out of the festival. Questions remain over whether the controversial rapper will be able to enter the UK. West has now issued a statement of his own.

The Independent UK

Wireless Festival boss stands by Ye headlining concerts as sponsors pull out

As sponsors pull out from London’s Wireless Festival over headliner Ye, its organizer is standing by the rapper formerly known as Kanye West

The Independent UK

All the brands that have backed out of major festival since Kanye West was booked as the headliner

Controversial rapper was announced as the top act of London’s Wireless Festival, sparking significant backlash

International Business Times UK

Kanye West Wireless Festival Faces Sponsor Collapse after Anti-Semitic, Nazism Row as Pressure Mounts on UK Entry Ban

Pepsi and Diageo have withdrawn sponsorship from Wireless Festival 2026 following the booking of Kanye West. Prime Minister Keir Starmer has condemned the move as pressure for a UK entry ban grows.

BANG Premier

Wireless Festival hit by second sponsor exit as Diageo and Pepsi pull support over Kanye West booking

Wireless Festival has lost two major sponsors after backlash over Kanye West being booked to headline all three nights of the 2026 event.

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