There’s a very fine line between brilliant marketing and trying way too hard to relate to customers. And in this day and age, many companies struggle to find the sweet spot between using trendy TikTok lingo and making customers wince every time they see your ads.
Unfortunately, more often than not, it seems like brands do the latter. Bored Panda has scoured the internet to find examples of some of the most cringe-worthy moments when companies tried way too hard to relate to consumers (and failed). Enjoy scrolling through these pics that might give you secondhand embarrassment, and be sure to upvote the messages that you can’t believe were actually approved by brands.