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The Economic Times
The Economic Times
Business

FSSAI won't ease 'energy drink' label deadline for PepsiCo, Red Bull, Monster & others

FSSAI Red Bull Monster PepsiCo X Pepsi India Chirag Paswan Euromonitor

New Delhi: India's food safety regulator will not agree to demands by global beverage companies to extend ​to one year its 90-day deadline to drop "energy ​drink" labels, a government source said on Friday, a decision which is set to disrupt ​the industry.

PepsiCo, Red Bull, Monster Beverage and billionaire Mukesh Ambani's Reliance have locked horns with Prime Minister Narendra Modi's food regulator amid strict enforcement actions over how alcohol, beverage and food companies label their products.

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