NEW DELHI: India has ordered makers of high-caffeine beverages sold as "energy drinks" to stop using that description, rejecting efforts to stall the regulatory intervention in a fast-growing market expected to be worth $1.6 billion by 2028, according to documents and sources.
India's food safety regulator said on social media in early July it had issued notices to companies saying there were no Indian standards for such products and claims that a beverage "vitalizes body and mind" or can "aid in general weakness" were misleading. It gave no further details.
