Panic carries a highly distinctive scent. Right now that fragrance wafts heavily from the federal opposition benches. The Coalition is languishing at a historic low primary vote of 17 per cent. Caught in a bruising pincer movement between Labor and One Nation, some anxious figures within the Liberal ranks are searching for a quick fix.
Shadow minister Melissa McIntosh has floated the idea of a rebrand, even suggesting a potential party name change.
