Last month, the United Kingdom’s Supreme Court determined that plant-based drink maker Oatly could not trademark the phrase “Post Milk Generation” – effectively banning the use of the word “milk” on their cartons.
The decision marked the end of a long-running legal battle between the Swedish drink maker and Britain’s dairy industry. Dairy UK, representing the country’s dairy farmers, objected to Oatly trademarking the “post milk” phrase on the basis that the use of the term “milk” was deceptive.
