The Latest Breaking News from Jaguar

Could bad publicity be good for Jaguar?

Brief letters: Jaguar’s new branding | Sport and Israel | Jonathan Liew’s words | ‘Remote’ Scotland | Capitalism

The Guardian - UK · Nov 24, 2024

Are these really the worst logo redesigns ever?

I'm not sure whether this thread is supposed to be serious or not.

Creative Bloq · Nov 24, 2024

Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online

Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a ‘reimagining’

The Guardian - UK · Nov 23, 2024

‘Killed a British icon’: Jaguar’s modernist rebrand sparks anger and mockery online

‘Do you sell cars?’ Tesla founder Elon Musk responded to the ad

The Independent UK · Nov 21, 2024

Jaguar's New EV Doesn't Have a Rear Window

Update: Jaguar already followed up its chunky EV teaser image with two more glimpses of what could be an external camera, mounted behind a panel bearing the company's new logo. We're getting the impression that straight lines will factor heavily into the new design.

Motor1 · Nov 21, 2024

Jaguar rebrand described as a ‘disaster’

The manufacturer unveiled marketing slogans such as ‘delete ordinary’, ‘live vivid’ and ‘copy nothing’.

The Independent UK · Nov 21, 2024

‘It completely misunderstands what a brand is’: A branding expert weighs in on Jaguar’s controversial new look

We talk to JKR’s Lee Rolston about the year’s most contentious rebrand.

Creative Bloq · Nov 21, 2024

‘Do you sell cars?’: Jaguar’s rebrand prompts mockery, confusion online

British luxury automaker’s advertising campaign features models of varying ages, genders and races – but no cars.

Al Jazeera · Nov 21, 2024

Jaguar Follows Up Controversial Ad With Controversial EV

It seems like the fruits of Jaguar’s new rebrand may just pay off.

InsideEVs · Nov 20, 2024

‘Radical’ Jaguar rebrand and new logo mocked online

The marketing copy for the rebrand reads ‘copy nothing’

The Independent UK · Nov 20, 2024