If there is one charitable thing to say about Jaguar’s new brand campaign, it’s that people are, at the very least, finally talking about the ailing U.K. carmaker again. A new spot that aired on social media on Tuesday went viral with over 22 million views already on X—and not in a good way.
The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits set against loud colors, promising Jaguar will “break moulds,” “delete ordinary,” and “copy nothing.”
