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Fortune
Fortune
Lionel Lim

EVs and their 'innate feeling of luxury' will create a 'new type of premium,' says Kia's top designer

(Credit: Gabby Jones—Bloomberg via Getty Images)

Kia has come a long way since it first entered the U.S. market decades ago. In 1993, the year Kia first entered the market, the Korean carmaker sold just 212 cars. 

But Kia kept refreshing its designs. Sales grew to just over 237,000 in 2003, a decade after Kia’s U.S debut. It also added unique features, like the “tiger nose” grille, conceptualized by then chief designer Peter Schreyer and now a recognizable feature of the Korean company’s cars.

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