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Al Jazeera
Al Jazeera
Business
Erin Hale

‘Do you sell cars?’: Jaguar’s rebrand prompts mockery, confusion online

Jaguar's new advertising campaign has provoked a flurry of mockery online [Courtesy of Jaguar Land Rover]

British luxury carmaker Jaguar is under fire over a colourful new advertising campaign that promotes inclusivity but lacks one key ingredient – any reference to cars.

Released across multiple social media platforms, the 30-second clip features models of varying ages, genders, and races accompanied by phrases such as “live vivid”, “delete ordinary,” and “copy nothing” as a minimal techno soundtrack plays.

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