Hey, Jaguar is coming up with a new rebrand with their “Copy Nothing” ad that has gone viral, mostly because it’s very futuristic … but also because there’s no cars in the entire thing.
Isn’t that the point of Jaguars? The elite, sleek cars that everyone thinks are cool? Didn’t James Bond villains drive Jaguars to chase after his iconic Aston Martin?
The rebranded logo is getting a lot of jokes made about it too, which you’d expect from a rebrand. So here’s a look at the commercial and some criticism we found on X (formerly Twitter):
this will be taught in schools as how NOT to do a rebrand https://t.co/cgfDdhuOlr
— Joseph Alessio (@alessio_joseph) November 19, 2024
This is horrible
It's also the most anybody has talked about Jaguar in 50 years https://t.co/Pmk3IOKlbv
— Marques Brownlee (@MKBHD) November 20, 2024
copy nothing https://t.co/WUEgFaF0JJ pic.twitter.com/EXVAHLmycv
— yifei e/λ (@yifever) November 20, 2024
The team behind this ‘rebrand’ https://t.co/jHR6nndUW9 pic.twitter.com/w3tP3XxB6n
— Spencer Morgan (@spencermorgan93) November 20, 2024
