The Latest Breaking News from Rawdon Glover

Frank Stephenson is a man who speaks his mind. Some of his opinions may be controversial, but he has every right to talk about car design. Having been involved in styling everything from the Ferrari F430 to the original BMW X5, the Moroccan automotive designer knows a thing or two…

Jaguar Land Rover CEO Adrian Mardell is stepping down after just three years in the role, with Tata Motors' current CFO set to take his place. Starting in November, PB Balaji will assume the reins and lead Jaguar’s contentious rebranding push. The soon-to-be chief has already defended the brand’s "Copy…

Reinventing a brand is tricky business. You risk alienating your current clientele in the hope of attracting new buyers. Jaguar is fine with targeting a different audience, even if that means saying goodbye to most of its existing customers. Managing director Rawdon Glover estimates that only 15 percent of current…

It’s safe to say that Jaguar’s reincarnation is quite controversial. From the initial advertising campaign that had precisely zero cars in it to the bulky, muscular pink concept car revealed recently–it’s a stark contrast to what Jaguar used to be.

The old Jaguar is dead. The new Jaguar is moving upmarket while saying goodbye to the internal combustion engine. This striking Type 00 concept provides a window into the British firm's spectacular reinvention as an upscale EV brand. The Tata Motors-owned marque will focus on profit margins rather than volumes,…

Much has already been said about the relaunch of the Jaguar brand, most of it in the form of the vacuously cruel homophobic pablum that occupies much of the internet’s twiddling. A sliver of it has contained intelligent analysis. But little of it has looked at how the venerable, reimagined…

The rebrand forces Jaguar’s audience ‘to break every habit they had’ concerning the once-cool carmaker, experts say

In today’s newsletter: The iconic British carmaker has been accused of going ‘woke’ after releasing an electric model in pink, upsetting petrol heads and traditionalists everywhere

“We want to be bold and disruptive … We’re clearly in the conversation,” Jaguar’s managing director Rawdon Glover said.