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The Latest Breaking News from Rawdon Glover

Wednesday briefing: What Jaguar’s radical rebrand reveals about the shift to electric cars

In today’s newsletter: The iconic British carmaker has been accused of going ‘woke’ after releasing an electric model in pink, upsetting petrol heads and traditionalists everywhere

The Guardian - UK

Jaguar’s controversial rebrand may have a silver lining after all

"Bad publicity" may not be the case for the British automaker

The Street

Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch

“We want to be bold and disruptive … We’re clearly in the conversation,” Jaguar’s managing director Rawdon Glover said.

Fortune

From analysis to the latest developments in health,
read the most diverse news in one place.

Jaguar’s Electric Comeback Is Big And Bold. But Time Is Running Out

Jaguar’s title sponsorship of Miami Art Week featured its own blank canvas in the Type 00, a concept car the brand hopes will spawn some electric masterpieces beginning in 2026. Its design is remarkably striking, easily the most interesting thing Jaguar has done in years.

InsideEVs

Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes

Jaguar launches its rebrand, which people online really don't like, leading to widespread roasting. The post Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes first appeared on Bored Panda.

Bored Panda

Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online

Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a ‘reimagining’

The Guardian - UK

Jaguar boss disappointed by ‘vile hatred and intolerance’ over new advert

The clip has prompted a backlash online.

The Independent UK

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Jaguar boss disappointed by 'vile hatred and intolerance' over new advert

The clip has prompted a backlash online

Evening Standard

This Is Jaguar's New Six-Figure EV

Imposing, massive, and somewhere between a four-door coupe and a shooting brake. This heavily camouflaged prototype is our first look at Jaguar's future. The company published these initial photos of the prototype undergoing test sessions in England.

InsideEVs

Jaguar Design Vision Concept electric car – all you need to know

Jaguar design vision concept EV aims to get the haters back on side after controversial brand launch

The Independent UK

Jaguar Says EV Transition Has Been 'Hugely Frustrating'

The brand is reinventing itself with a fresh lineup that begins arriving next year.

Motor1

Jaguar Boss Says Move To EVs Has Been 'Hugely Frustrating'

After five years with no new models, Jaguar is finally making good on its plans to completely revamp not only its lineup, but its brand image too.

InsideEVs

Jaguar plans 3 new EVs starting with a four-door GT

The reinvention of Jaguar will see all current models replaced with an EV-only fleet from 2025

People

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read the most diverse news in one place.

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