The Latest Breaking News from Rawdon Glover

Jaguar is in no hurry to reinvent itself as a super-luxury brand. Even though it’s down to a single model, the aging F-Pace, the struggling company isn’t rushing the Type 00 to market. Time certainly flies, considering it’s already been a little over a year since the concept broke cover,…

With nearly everything in the world working against it, how is Jaguar doing? We chatted with top executive Rawdon Glover to find out.

Jaguar Land Rover CEO Adrian Mardell is stepping down after just three years in the role, with Tata Motors' current CFO set to take his place. Starting in November, PB Balaji will assume the reins and lead Jaguar’s contentious rebranding push. The soon-to-be chief has already defended the brand’s "Copy…

Jaguar’s Managing Director, Rawdon Glover, recently stated that the company has come to grips with the fact that most customers will take their business elsewhere following the brand’s reinvention. He estimates as many as 85% of buyers won’t return to purchase the Type 00 when it arrives in production guise…

You’ve seen the exaggerated headlines and read the negative comments, which paint a grim picture of Jaguar’s current state. Yes, sales are grinding to a halt, but that was to be expected, right? After all, production of nearly all models ended in 2024, with the F-Pace being the last one…

Jaguar's rebrand caused a social media storm last November as the carmaker diverged from its traditional audience in search of young customers.

Jaguar's ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, the Type 00, which promises all-electric luxury... at a steep price.

Reinventing a brand is tricky business. You risk alienating your current clientele in the hope of attracting new buyers. Jaguar is fine with targeting a different audience, even if that means saying goodbye to most of its existing customers. Managing director Rawdon Glover estimates that only 15 percent of current…

It’s safe to say that Jaguar’s reincarnation is quite controversial. From the initial advertising campaign that had precisely zero cars in it to the bulky, muscular pink concept car revealed recently–it’s a stark contrast to what Jaguar used to be.