
Almost exactly a year on from ‘that ad’ and the jaw-dropping pink car that followed, I’m at JLR HQ in Warwickshire on a cold, damp December morning sitting inside the first of the new breed of Jaguars. It’s one of 150 prototypes undergoing testing around the world as the brand heads towards the reveal of its new luxury electric GT.
Plenty has been written about the reimagining of the great British brand – even the US President chimed in with his opinion – but I’m here to focus on how the new car feels and give you my first impressions of an early prototype model on the road.