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The Independent UK
The Independent UK
Business
Ellie Ng

Jaguar boss disappointed by ‘vile hatred and intolerance’ over new advert

Jaguar Elon Musk Rawdon Glover
Jaguar’s new branding (Jaguar) - (PA Media)

The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of the car company’s new advert.

The luxury car brand posted a 30-second video on X, formerly Twitter, on Tuesday which featured models posing in bright clothes but no vehicles.

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