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The Latest Breaking News from Jaguar

Jaguar Will Buy Back Thousands Of I-Pace EVs That Could Catch Fire

Jaguar can’t seem to catch a break these days. After its rebranding campaign attracted a lot of negativity, now it’s decided to buy back nearly 3,000 of its I-Pace EVs due to the risk of fire. Owners of these vehicles had previously been asked to charge their vehicles outside, and…

InsideEVs

Audi's new branding is proving almost as controversial as Jaguar's

A new wordmark replaces the famous four rings.

Creative Bloq

Starmer has discovered a tricky truth about the electric vehicles transition: there’s no gain without pain

The Tories’ targets glossed over the impact on carmakers and cash-strapped drivers – but the move to net zero won’t be cheap or simple, says Guardian columnist Gaby Hinsliff

The Guardian - UK

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'Controversial and Confusing': Jaguar Rebrand Draws Mixed Sentiments From Car Enthusiasts, Marketers

The company has teased that it will unveil more details about the rebrand at Miami Air Week on December 2.

International Business Times UK

My First Waymo Ride Was Really Underwhelming, And That’s Scary

I didn’t know what to expect when I opened the Waymo app for the first time. I was outside my hotel in Los Angeles and Little Tokyo was about seven blocks away. Alphabet had announced earlier in the month that it had expanded its driverless Waymo service to anyone downtown,…

Motor1

Best new electric cars: 22 EVs to look forward to in 2025 and beyond

FEATURE: From all-new plug-in Porsches to the highly-anticipated electric Range Rover – plus a whole new family of EVs from Jaguar – these are the new electric cars we’re looking forward to

The Independent UK

Maserati commits to Formula E until 2030

Maserati has announced that it will commit to Formula E’s Gen4 regulations to guarantee its involvement in the all-electric championship until 2030.

Autosport

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Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With 40 Memes

Jaguar launches its rebrand, which people online really don't like, leading to widespread roasting. The post Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With 40 Memes first appeared on Bored Panda.

Bored Panda

People are starting to suspect the controversial Jaguar rebrand could be a hoax

"All will be revealed" next week.

Creative Bloq

Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes

Bored Panda

Overhauls of 'heritage brands' raise the question: How important are our products to our identities?

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a lot about who we are

The Independent UK

Could bad publicity be good for Jaguar?

Brief letters: Jaguar’s new branding | Sport and Israel | Jonathan Liew’s words | ‘Remote’ Scotland | Capitalism

The Guardian - UK

Are these really the worst logo redesigns ever?

I'm not sure whether this thread is supposed to be serious or not.

Creative Bloq

Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online

Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a ‘reimagining’

The Guardian - UK

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The Independent UK

Jaguar boss disappointed by ‘vile hatred and intolerance’ over new advert

The clip has prompted a backlash online.

Evening Standard

Jaguar boss disappointed by 'vile hatred and intolerance' over new advert

The clip has prompted a backlash online

Fortune

EVs and their 'innate feeling of luxury' will create a 'new type of premium,' says Kia's top designer

“EVs allow us to create...a very premium experience for people who may not have been able to afford it in the past,” says Karim Habib, Kia's head of global design.

The Guardian - UK

Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars

In the aftermath of Trump’s victory, the ad already looks like a period piece. But aside from that – I mean, seriously? says Guardian columnist Marina Hyde

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The Independent UK

‘Killed a British icon’: Jaguar’s modernist rebrand sparks anger and mockery online

‘Do you sell cars?’ Tesla founder Elon Musk responded to the ad

Motor1

Jaguar's New EV Doesn't Have a Rear Window

Update: Jaguar already followed up its chunky EV teaser image with two more glimpses of what could be an external camera, mounted behind a panel bearing the company's new logo. We're getting the impression that straight lines will factor heavily into the new design.

The Independent UK

Jaguar rebrand described as a ‘disaster’

The manufacturer unveiled marketing slogans such as ‘delete ordinary’, ‘live vivid’ and ‘copy nothing’.

Creative Bloq

‘It completely misunderstands what a brand is’: A branding expert weighs in on Jaguar’s controversial new look

We talk to JKR’s Lee Rolston about the year’s most contentious rebrand.

Al Jazeera

‘Do you sell cars?’: Jaguar’s rebrand prompts mockery, confusion online

British luxury automaker’s advertising campaign features models of varying ages, genders and races – but no cars.

InsideEVs

Jaguar Follows Up Controversial Ad With Controversial EV

It seems like the fruits of Jaguar’s new rebrand may just pay off.

The Independent UK

‘Radical’ Jaguar rebrand and new logo mocked online

The marketing copy for the rebrand reads ‘copy nothing’

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