The Latest Breaking News from Jaguar

Gerry McGovern, chief creative officer at Jaguar, was on hand in Miami to debut the luxury carmaker's two new Type 00 models: London Blue and Miami Pink.

The advert, it seems universally agreed, isn’t very good. “Vapid”, according to the BBC’s Today programme. “I thought it was the Clangers,” Ian Hislop exclaimed on Have I Got News For You. Nigel Farage expects and indeed hopes that Jaguar will go bust as result of departing so egregiously from…

Insiders who were at the Type 00 event in Miami and others give their views on the car, the rebrand and the marketing

The bold design of the Type 00 has proved us all wrong about the controversial rebrand.

Some supermarkets have empty shelves reminiscent of Covid lockdowns amid a strike by distribution centre workers

Jaguar’s title sponsorship of Miami Art Week featured its own blank canvas in the Type 00, a concept car the brand hopes will spawn some electric masterpieces beginning in 2026. Its design is remarkably striking, easily the most interesting thing Jaguar has done in years.

Mission accomplished, Jaguar. You have our attention. Along with that of Stephen Colbert, the gay-panic shit-stirrers at Fox News, X-man Elon and every hot-take purveyor from London to Los Angeles. 

Say hello to the Type 00 Concept, the long-awaited preview of Jaguar's all-electric transformation. The concept makes its debut in Florida for Miami Art Week, and that's no coincidence. Jaguar sees the 00 Concept as an "artistic endeavor" that combines vivid color with geometric shapes that draw inspiration from the…

New Jaguar Type 00 Design Vision concept car has caused as much of a stir as controversial Jaguar brand launch video