Last year there was one branding story that hogged more headlines than the rest. News of Jaguar's colourful (or as some called it, 'woke') rebrand was derided by everyone from Elon Musk to, er, Nigel Farage – and reportedly led to the brand ditching its ad agency. So what has parent company Jaguar Land Rover (JLR) decided to do next? Why, give its other heritage car brand a new logo, of course.
Autocar has spotted a new Range Rover emblem, which appeared in a recent presentation to investors. While the first bespoke emblem for the brand in its 55 year history isn't designed to replace the Range Rover wordmark, it's still a radical aesthetic departure, and one that's already drawn a strong reaction from fans. It probably won't be hitting our best logos roundup in a hurry.
