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The Latest Breaking News from Jaguar

Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online

Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a ‘reimagining’

The Guardian - UK

Jaguar boss disappointed by 'vile hatred and intolerance' over new advert

The clip has prompted a backlash online

Evening Standard

Jaguar boss disappointed by ‘vile hatred and intolerance’ over new advert

The clip has prompted a backlash online.

The Independent UK

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EVs and their 'innate feeling of luxury' will create a 'new type of premium,' says Kia's top designer

“EVs allow us to create...a very premium experience for people who may not have been able to afford it in the past,” says Karim Habib, Kia's head of global design.

Fortune

Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars

In the aftermath of Trump’s victory, the ad already looks like a period piece. But aside from that – I mean, seriously? says Guardian columnist Marina Hyde

The Guardian - UK

‘Killed a British icon’: Jaguar’s modernist rebrand sparks anger and mockery online

‘Do you sell cars?’ Tesla founder Elon Musk responded to the ad

The Independent UK

Jaguar's New EV Doesn't Have a Rear Window

Update: Jaguar already followed up its chunky EV teaser image with two more glimpses of what could be an external camera, mounted behind a panel bearing the company's new logo. We're getting the impression that straight lines will factor heavily into the new design.

Motor1

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Jaguar rebrand described as a ‘disaster’

The manufacturer unveiled marketing slogans such as ‘delete ordinary’, ‘live vivid’ and ‘copy nothing’.

The Independent UK

‘It completely misunderstands what a brand is’: A branding expert weighs in on Jaguar’s controversial new look

We talk to JKR’s Lee Rolston about the year’s most contentious rebrand.

Creative Bloq

‘Do you sell cars?’: Jaguar’s rebrand prompts mockery, confusion online

British luxury automaker’s advertising campaign features models of varying ages, genders and races – but no cars.

Al Jazeera

Jaguar Follows Up Controversial Ad With Controversial EV

It seems like the fruits of Jaguar’s new rebrand may just pay off.

InsideEVs

‘Radical’ Jaguar rebrand and new logo mocked online

The marketing copy for the rebrand reads ‘copy nothing’

The Independent UK

Jaguar’s new logo and weird ad gets ripped by everyone

Everyone is very confused.

USA Today Sports Media Group

Jaguar’s rebrand backfired and is being widely mocked—with even Elon Musk piling on

Tesla CEO Elon Musk mockingly asked, “Do you sell cars?” after Jaguar’s rebrand video release.

Fortune

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Creative Bloq

The Jaguar rebrand is already the most divisive of 2024

Even Elon Musk is mocking the new look.

Motor1

TWR Supercat: Jaguar XJS Returns with Dramatic Styling

Jaguar as we know it is dead. It’s about to enter a new era by ditching combustion engines to compete in ultra-luxury EV territory. But if you long for the good old days of the leaping cat, the XJS is making a spectacular return. No, Jag isn’t bringing it back.…

International Business Times

Internet Mocks Jaguar's "Fearless" Rebrand: 'This Is So Unhinged'

Jaguar, the luxury car maker, jumped the shark in its rebranding efforts, leaving the denizens on the internet utterly confused by its new advertisement.

InsideEVs

Here's The $634 Million Electric Jaguar That Died At The Last Minute

Jaguar is back.

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InsideEVs

Jaguar Has A New Logo

Jaguar, the British luxury automaker that used to manufacture the I-Pace electric crossover, is starting fresh from a clean slate. It already announced that it’s taking a sort of sabbatical year off from selling any cars before introducing three brand-new all-electric models.

Creative Bloq

Jaguar knows its bold new logo won't please everyone

The sports car brand says it's "not afraid to polarise."

The Independent UK

Jaguar pounces on new logo and ‘delete ordinary’ slogan

Carmaker says mix of lower case and upper case letters reflect ‘exuberant modernism’

Evening Standard

Jaguar unveils new logo and look as it prepares for an electric-only future

Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in the future.

This is Jaguar, but not as we know it

First images of the new Jaguar branding show the brand is taking a giant leap into the future

Wallpaper

Jaguar reveals its new graphic identity ahead of a long-awaited total brand reboot

Jaguar’s new ethos is Exuberant Modernism, encapsulated by a new visual language that draws on fine art, fashion and architecture

Motor1

This Is Jaguar's New Logo

Jaguar is in transition. It's winding down production of the last models in its current lineup before relaunching the brand further up-market and at a higher price point. We'll get our first look at that future next month when the automaker unveils a Design Vision Concept, but no brand reset…

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