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The Latest Breaking News from Jaguar

Designer 'Fixes' Jaguar's New Logo in Viral TikTok with 2.2M Views—Outperforming Jaguar's Own Post

Many of the comments on the TikTok video showed interest in this take, with one user saying it is "1000 times better".

International Business Times UK

Would You Turn Your Classic Mazda Miata Into An EV With This Kit?

Electrogenic is a company specializing in “drop-in” EV conversion for classic cars and it just announced a kit for the first-generation Mazda Miata built between 1989 and 1997. The U.K.-based firm (one of many) also offers kits for the Jaguar E-Type, Land Rover Defender, Rolls-Royce Phantom, DeLorean, classic Mini and…

InsideEVs

2026 Jaguar Electric Fastback: Everything We Know

Jaguar clearly pushed some wrong buttons with the ad campaign announcing its rebranding—it became an instant meme subjected to harsh ridicule on social media. The concept it unveiled was met with far more nuanced views, and those who have seen it in person say it’s quite special to behold.

InsideEVs

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Why Jaguar's risky rebrand should be applauded

Where other brands have played it safe, Jaguar went bold – for better or worse.

Creative Bloq

Wednesday briefing: What Jaguar’s radical rebrand reveals about the shift to electric cars

In today’s newsletter: The iconic British carmaker has been accused of going ‘woke’ after releasing an electric model in pink, upsetting petrol heads and traditionalists everywhere

The Guardian - UK

Jaguar Unveils Pink Car: 'No Desire To Be Loved By Everyone'

Gerry McGovern, chief creative officer at Jaguar, was on hand in Miami to debut the luxury carmaker's two new Type 00 models: London Blue and Miami Pink.

International Business Times

This eye-popping pink Jaguar is pure sci-fi: it's also baiting us and we've fallen for it

The advert, it seems universally agreed, isn’t very good. “Vapid”, according to the BBC’s Today programme. “I thought it was the Clangers,” Ian Hislop exclaimed on Have I Got News For You. Nigel Farage expects and indeed hopes that Jaguar will go bust as result of departing so egregiously from…

Evening Standard

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Jaguar's striking Type 00 concept is a bold statement of intent, but it needs more to restore its patchy EV reputation

Jaguar reveals the Type 00 concept that previews its future foray into luxury electric vehicles.

TechRadar

Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch

“We want to be bold and disruptive … We’re clearly in the conversation,” Jaguar’s managing director Rawdon Glover said.

Fortune

Stock market Santa rally underway; South Korean won hits two-year low as martial law declared – as it happened

Rolling coverage of the latest economic and financial news

The Guardian - UK

Jaguar boss says it has shown ‘fearless creativity’ with new electric car

Carmaker, which has faced backlash over rebrand, will reveal production-ready version of Type 00 in late 2025

The Guardian - UK

‘Too big of a departure?’: the experts’ verdict on Jaguar’s electric car launch

Insiders who were at the Type 00 event in Miami and others give their views on the car, the rebrand and the marketing

The Guardian - UK

Elon Musk will have been crying during the reveal of Jaguar's bold EV car concept

The bold design of the Type 00 has proved us all wrong about the controversial rebrand.

Creative Bloq

Afternoon Update: Woolworths loses $50m amid strikes; the best state for business; and why young Australians’ dreams are at risk

Some supermarkets have empty shelves reminiscent of Covid lockdowns amid a strike by distribution centre workers

The Guardian - AU

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InsideEVs

Jaguar’s Electric Comeback Is Big And Bold. But Time Is Running Out

Jaguar’s title sponsorship of Miami Art Week featured its own blank canvas in the Type 00, a concept car the brand hopes will spawn some electric masterpieces beginning in 2026. Its design is remarkably striking, easily the most interesting thing Jaguar has done in years.

Motor1

Jaguar Type 00 Concept: This Is It

Say hello to the Type 00 Concept, the long-awaited preview of Jaguar's all-electric transformation. The concept makes its debut in Florida for Miami Art Week, and that's no coincidence. Jaguar sees the 00 Concept as an "artistic endeavor" that combines vivid color with geometric shapes that draw inspiration from the…

The Independent UK

New Jaguar electric car revealed – the Type 00 “design vision” proves as controversial as the brand relaunch

New Jaguar Type 00 Design Vision concept car has caused as much of a stir as controversial Jaguar brand launch video

Evening Standard

Jaguar unveils new Type 00 electric car following rebrand backlash

The British car maker sparked widespread controversy last month when it unveiled dramatic changes ahead of becoming a fully electric brand

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The Independent UK

Jaguar’s new pink electric car branded both an ‘ugly duckling’ and a ‘triumph’ as it divides critics

Intense division over new model comes after British car maker unveiled dramatic and controversial changes ahead of becoming fully electric brand

InsideEVs

Jaguar Has Your Attention. Now The Type 00 Aims To Hit Reset

Mission accomplished, Jaguar. You have our attention. Along with that of Stephen Colbert, the gay-panic shit-stirrers at Fox News, X-man Elon and every hot-take purveyor from London to Los Angeles.

Wallpaper

La Vie en Rose: can the Jaguar Type 00 reset the narrative surrounding the brand’s reinvention?

This is the Jaguar Type 00, the first physical manifestation of the reborn brand’s new commitment to ‘Exuberant Modernism’. We take it for a semiotic spin

You’ve seen the rebrand, now here’s the first new Jaguar EV

The Type 00 concept previews Jaguar’s all-new electric line-up. We speak to the creatives behind it

International Business Times

Jaguar Bashed Online After 'Barbie Pink' Concept Car Leaked

Once again Jaguar has left the denizens of the Internet in an uproar, who accused the luxury carmaker of embracing 'woke' ideologies after leaked photos showed its new vehicle: a Barbie pink electric car.

The Guardian - UK

Jaguar unveils much-hyped electric car after online leak

Early online reaction suggests the concept car might appear more familiar to fans of Barbie or the Pink Panther than traditional Jag owners

Creative Bloq

The leaked new Jaguar concept car looks like it was a Barbie x Action Man collab

And you literally can't see out the back.

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