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The Latest Breaking News from Jaguar

‘It completely misunderstands what a brand is’: A branding expert weighs in on Jaguar’s controversial new look

We talk to JKR’s Lee Rolston about the year’s most contentious rebrand.

Creative Bloq

‘Do you sell cars?’: Jaguar’s rebrand prompts mockery, confusion online

British luxury automaker’s advertising campaign features models of varying ages, genders and races – but no cars.

Al Jazeera

Jaguar Follows Up Controversial Ad With Controversial EV

It seems like the fruits of Jaguar’s new rebrand may just pay off.

InsideEVs

From analysis to the latest developments in health,
read the most diverse news in one place.

‘Radical’ Jaguar rebrand and new logo mocked online

The marketing copy for the rebrand reads ‘copy nothing’

The Independent UK

Jaguar’s new logo and weird ad gets ripped by everyone

Everyone is very confused.

USA Today Sports Media Group

Jaguar’s rebrand backfired and is being widely mocked—with even Elon Musk piling on

Tesla CEO Elon Musk mockingly asked, “Do you sell cars?” after Jaguar’s rebrand video release.

Fortune

The Jaguar rebrand is already the most divisive of 2024

Even Elon Musk is mocking the new look.

Creative Bloq

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TWR Supercat: Jaguar XJS Returns with Dramatic Styling

Jaguar as we know it is dead. It’s about to enter a new era by ditching combustion engines to compete in ultra-luxury EV territory. But if you long for the good old days of the leaping cat, the XJS is making a spectacular return. No, Jag isn’t bringing it back.…

Motor1

Internet Mocks Jaguar's "Fearless" Rebrand: 'This Is So Unhinged'

Jaguar, the luxury car maker, jumped the shark in its rebranding efforts, leaving the denizens on the internet utterly confused by its new advertisement.

International Business Times

Here's The $634 Million Electric Jaguar That Died At The Last Minute

Jaguar is back.

InsideEVs

Jaguar Has A New Logo

Jaguar, the British luxury automaker that used to manufacture the I-Pace electric crossover, is starting fresh from a clean slate. It already announced that it’s taking a sort of sabbatical year off from selling any cars before introducing three brand-new all-electric models.

InsideEVs

Jaguar knows its bold new logo won't please everyone

The sports car brand says it's "not afraid to polarise."

Creative Bloq

Jaguar pounces on new logo and ‘delete ordinary’ slogan

Carmaker says mix of lower case and upper case letters reflect ‘exuberant modernism’

The Independent UK

Jaguar unveils new logo and look as it prepares for an electric-only future

Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in the future.

Evening Standard

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This is Jaguar, but not as we know it

First images of the new Jaguar branding show the brand is taking a giant leap into the future

Wallpaper

Jaguar reveals its new graphic identity ahead of a long-awaited total brand reboot

Jaguar’s new ethos is Exuberant Modernism, encapsulated by a new visual language that draws on fine art, fashion and architecture

Motor1

This Is Jaguar's New Logo

Jaguar is in transition. It's winding down production of the last models in its current lineup before relaunching the brand further up-market and at a higher price point. We'll get our first look at that future next month when the automaker unveils a Design Vision Concept, but no brand reset…

InsideEVs

This Is Jaguar's New Six-Figure EV

Imposing, massive, and somewhere between a four-door coupe and a shooting brake. This heavily camouflaged prototype is our first look at Jaguar's future. The company published these initial photos of the prototype undergoing test sessions in England.

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news in one place.

100's of premium titles.
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Motor1

This Is Jaguar's Future Six-Figure EV

InsideEVs

We’ll See Jaguar’s More Upmarket, Pure Electric Face In December

As good-looking and good to drive as they are, the cars in Jaguar’s current lineup aren’t selling, and the brand has a bold plan to reinvent itself to become more relevant. The famed British marque recently stopped sales of all models in the U.K., its home market, which frankly is…

The Independent UK

Best electric cars 2026: The top 13 EVs on the market

Thinking of going electric? These are the best EVs to suit all budgets

USA Today Sports Media Group

Jacksonville Jaguars vs. Minnesota Vikings: Key matchups

Autosport

Five things we learned from Formula E pre-season testing

Formula E testing took place last week against all the odds and despite huge uncertainty in the days leading up to the event after a last-minute venue change.

Motorsport

Pulling heads Formula E all-female test at Jarama

F1 Academy points leader Abbi Pulling finished fastest in the all-female Formula E test at the Jarama circuit on Friday.

Autosport

F1 Academy points leader Pulling heads Formula E all-female test

F1 Academy points leader Abbi Pulling finished fastest in the all-female Formula E test at the Jarama Circuit on Friday.

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