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Creative Bloq
Creative Bloq
Technology
Daniel John

The best (and worst) rebrands of the year

Jaguar logo.

It's been a big year for rebrands. We've seen everything from headline grabbing shake-ups of luxury car brands (you know the one we mean) to quietly effective new looks for smaller companies and charities. As ever, some updated visual identities have hit the spot, while others have been found wanting.

In this look back at the rebrands that have defined the year, we've picked out three favourites – and one that got everybody talking for all the wrong reasons. For more design inspiration, take a look at our guides to the best rebrands by decade.

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