In these days of easy access to 3D modelling software and image editing apps, your first thought might be that the photos of the Jaguar Type 00 at Paris Fashion Week are fake. It really does look like a CGI render pasted in over images of a grey Parisian winter day – the straight lines and ultramarine coat look that surreal.
The Jaguar rebrand was one of the most controversial of last year, if not of the decade. The British carmaker announced its transition to electric vehicles with no cars but a minimal wordmark and androgynous models carrying sledgehammers. But now that we've finally seen at least a concept car actually move, the rebrand is winning me over.
