Jaguar, the quintessentially British carmaker, is facing a crisis of epic proportions as its European sales plummeted 97.5% in April 2025, with just 49 vehicles registered compared to 1,961 the previous year, according to the New York Post.
The collapse follows a controversial November 2024 rebranding campaign, labelled 'woke' for its car-less, avant-garde visuals featuring androgynous models and slogans like 'Copy Nothing'.
