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The Latest Breaking News from HarleyDavidson

Harley-Davidson Tried to Cheat Europe's Tariffs, It Didn't Work Out For the Company

Harley-Davidson just absolutely can't catch a break. Sales are plummeting, owners are aging out, internet weirdos are calling them woke, dealerships are pissed with executive mandates and increasing inventories, and their bikes just aren't as good as they once were. And don't even get me started on LiveWire, the brand's electric…

RideApart

This Custom Harley X350 Is Proof That It Needs To Come To the US

We’ve talked about this time and time again. Today’s motorcycle industry is plagued by bikes that are too big and too expensive for many people to buy. In the past, particularly in the time of the pandemic-fueled spending spree, big and expensive bikes were seen as aspirational lifestyle symbols. But…

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Harley-Davidson Can't Afford Trump's Proposed Tariffs

As a quick economics refresher, here's how tariffs work. A company imports either a product or part of a product from a country that isn't where they're based. They cost, let's say, $20 before tariffs. The company then sells that product for $30 to the consumer, netting themselves a small profit.…

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UK ready for ‘all eventualities’ if Trump launches trade war, says Reynolds

Business and Trade Secretary Jonathan Reynolds said Donald Trump’s plans were ‘the big question facing global trading relationships’.

Evening Standard

I'm Confused By Harley-Davidson's MotoGP "Test"

Let me be clear, King of the Baggers is a cool-ass racing series. Never in my wildest dreams would I have thought that 700-pound baggers done up to become race-spec bikes would've made for such nail-biting racing. It's just cool.

RideApart

Harley-Davidson and MotoGP’s Dorna announce new collaboration

A day after the conclusion of the 2024 MotoGP season in Barcelona, the series’ promoter has announced a new collaboration with Harley-Davidson.

Motorsport

Harley-Davidson Is Dumb Not to Sell Its Killer Small Motorcycle in the US

Harley-Davidson is getting crushed under the weight of its cruiser-centric business model. Over the last three decades, it's spent billions on pushing over-weight, over-priced HOGS to rich Boomer dentists who wanted to cosplay as Hells Angels members only for the Motor Co. to now be up a creek without a paddle…

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The 6 best electric motorcycle concepts and launches from EICMA 2024

We highlight some of the most exciting electric motorcycle and scooter launches from this year's show.

TechRadar

Will LiveWire's Partnership with Kymco Finally Put It On The Right Path?

If you've been following the LiveWire saga for a good amount of time, you might recall that when parent company Harley-Davidson spun it off into its own entity, the newly-fledged EV bike maker simultaneously announced a partnership deal with Kymco. The formal announcement came at the end of 2021, and the…

RideApart

Harley Owner Waited a Year For a Single Part, Couldn't Ride At All

Listen, as reliable and dependable as our motorcycles are, the fact remains that these things are machines, and machines break down. I’m sure pretty much all motorcyclists have experienced being stranded—with some more than others depending on the bikes they choose.Usually, it’s as simple as ringing up a buddy with…

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No, Woke Policies and DEI Didn't Kill Harley's Sales

Harley-Davidson is screwed.

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Harley-Davidson's Sales Have Tanked, How Much Longer Can It Survive

It's almost Halloween, the most orange-and-black time of the year. It's also quarterly financial report time, which means that Harley-Davidson just dropped its Q3 2024 financial stats on the world.

RideApart

The Remarkable Redneck Air Force of North Carolina

The relief effort after Hurricane Helene is powered by private citizens, and volunteers have discovered that it's better to ask forgiveness than permission.

Reason

Harley Is Recalling Some 2022-2024 Low Riders, Front Brake Issues

Harley-Davidson is recalling certain 2022 through 2024 Low Rider El Diablo and Low Rider ST motorcycles due to a brake line safety issue during assembly.

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International Business Times UK

Ex-Citibank Worker Gets 16-Month Jail Sentence After Stealing $166K From 79-Year-Old With Dementia

Juan Velez, a Citibank personal banker in New York City, was sentenced to six months after admitting to stealing $150,000 from an elderly client with dementia.

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Harley-Davidson's Co-founder's Home Could be Demolished, People Want to Save It

The original home of Harley-Davidson's cofounder, who was Scottish, is set to be demolished if the funds can't be drummed up to save the historic home.

RideApart

Harley Recalls Nearly 42,000 Road Glides, Street Glides That Could Short Out

Harley-Davidson is recalling several 2024 Road Glide, Street Glide, and CVO Road Glide and Street Glide motorcycles that could develop an electrical short.

Zenger

Harley-Davidson Founder’s Ancestral Home Faces Bulldozer Threat Again‌ ‌

Fundraising Campaign Launched to Save Historic Scottish Cottage from Development, Preserve Davidson Legacy‌ ‌

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The Guardian - US

Harley-Davidson drops DEI initiatives amid pressure from ‘anti-woke’ activists

Milwaukee-based company no longer has minority-owned supplier goals and plans to exit socially motivated training

RideApart

I'm Sorry, But What Does Harley's 'We're Not Woke' Statement Even Mean?

Harley made a few very vocal ultraconservative fans angry by trying to include persons of color and LGBTQIA+ people and now it's caved to their demands.

RideApart

One Rider Died, Another Injured, So Harley-Davidson Now Has to Pay $287 Million

Harold Morris, and the family of Pamela SinClair, sued Harley-Davidson after a motorcycle accident. They won, with the jury ordering the Motor Company to pay a whopping $287 million out.

Fortune

'Woke' Harley-Davidson ditches DEI, folding to right-wing pressure

Are brands like Harley turning their backs on diversity or just stopping talking about it?

The Independent UK

Harley-Davidson ditches diversity programs after conservatives accuse company of going ‘totally woke’

Company said it remains ‘commited’ to diversity, but no longer seeks supplier diversity goals

RideApart

Is Harley-Davidson Screwing Over its Dealers? Dealers Say Yes

A group of Harley-Davidson dealers have accused the Milwaukee brand of hoarding profits while requiring unrealistic model buys and dealership upgrades while demand lags.

RideApart

This 1930s Armored Harley-Davidson Has a Sidecar, and a Machine Gun

Based on a Harley-Davidson, this Landsverk 210 was built in the 1930s for the Swedes and featured a light machine gun. But only a few were ever made and only one was sold. To a Nazi.

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