The Latest Breaking News from LiveWire

You could say that LiveWire has always had a bit of an identity crisis. It was originally launched as the first all-electric model under the Harley brand, a symbol of its daringness to venture into the world of electrification. But not long after, it was spun off into its own…

To kick off February, both LiveWire and parent company/sometime production partner Harley-Davidson announced their Q4 2024 and full year 2024 financial information for their respective investors. And while things were pretty grim according to Harley's portion of the presentation, there's a somewhat bright spot to be seen in LiveWire's numbers.

Listen, guys. Whether you're a Harley-Davidson motorcycle fan or not, the numbers over the past several years haven't been good. That's not an opinion; that's a fact.

I'm sorry, I don't mean to be a hater. Honestly, I want to see LiveWire succeed. I really enjoyed my time on the first LiveWire, something I'm told is still offered by the company in the year 2025. But the company is just, well, floundering. Sales are non-existent. It's losing money…

Full stop, I loved the first Harley-Davidson LiveWire. I rode it on the Brooklyn Formula E track way back when it first debuted, and me and one of the brand's marketing leads—what's up, Laurence!—had an absolute ball hanging at the back of the pack and shredding the track. It had power.…

You probably don't need me to tell you that times are tough right now. To some degree or another, you're seeing it in your own life. Whether it's the price of eggs, the price of heating your home this winter, or something else entirely. Living is expensive.Companies still aren't people…

It's been a year for Harley-Davidson. Like, it's been a hard year. The Motor Co's stock has tumbled. Its CEO has fought claims of being woke and caved to outside pressure even though it's the most un-woke company around. It's losing business because it's so anti-woke, in fact. LiveWire has burned through…

We highlight some of the most exciting electric motorcycle and scooter launches from this year's show.

If you've been following the LiveWire saga for a good amount of time, you might recall that when parent company Harley-Davidson spun it off into its own entity, the newly-fledged EV bike maker simultaneously announced a partnership deal with Kymco. The formal announcement came at the end of 2021, and the…

Electric road motorcycles—the Zeroes, the LiveWires, the Energicas (RIP)—just don't work for the average consumer who goes on longer trips, brisker canyon jaunts, and overnight camps in the middle of the backcountry compared to their gas cousins. They just don't have the range.I say this having sampled a bunch of…

It's almost Halloween, the most orange-and-black time of the year. It's also quarterly financial report time, which means that Harley-Davidson just dropped its Q3 2024 financial stats on the world.