If you've been following the trajectory of Harley-Davidson's EV motorcycle brand, LiveWire, then you may have been bracing yourself for its sales and financial results for FY 2025. And you'd have good reason to do so, as it has consistently lost money since it was first spun off from its parent company in 2022.
Now, here's the part where I repeat what I said around this time in 2025: The good news is that, while LiveWire still lost money in 2025, it lost less money than it did in 2024. How much less? For the entirety of 2025, LiveWire posted an operating loss of $75 million, which is 32% less than the $109.6 million it reported losing in 2024.
Reported revenue is down slightly, at $25.7 million reported for the whole of 2025, compared to $26.4 million in 2024. That's a three percent drop, year on year, if you wondered.
