LiveWire. It's Harley-Davidson's all-electric offshoot that isn't technically a Harley-Davidson offshoot. It is, however, a Harley-Davidson offshoot, as the companies share far too much to be considered anything else. And for a while, almost since its inception as a separate-but-not-separate entity, it's floundered.
OK, OK, it's an albatross around Harley's neck, and with a new CEO starting soon, I do wonder how much longer it has within this world, because its expenditures have been monumental. Its revenue, abysmal. And its sales of the all-electric motorcycles it makes, well, I'd be surprised if you've ever seen one out and about in the wild. It's basically survived on U.S. government subsidies, and with the current administration being so anti-EV, there's no way in hell even an all-American brand like Harley-Davidson sees those continuing.
So what's Harley-Davidson, I mean LiveWire, to do with all its motorcycles to drum up further interest? Easy, slash prices by quite a lot of cash. But is it enough to get people to actually care about an EV motorcycle that's still $10,000, still has not enough range, and still has bugs in the production process?
