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RideApart
RideApart
Sport
Jonathon Klein

This EV Motorcycle Startup Shows That Substance Over Style Matters, Continues Profitability

EV motorcycles are a tough sell.

Inherently, they're compromised machines being sold to those who are unwilling to compromise. What I mean by that is motorcyclists want freedom. They want the freedom of choice to go and explore, go for a ride, or choose a different means of travel for their commute. Something that untethers them from the ordinary caged structure of modern life. They want a lack of constraint. EV motorcycles don't offer that, though. Fundamentally, you're tied to the bike's lackluster range.

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